Group Journey
What to expect
Our Group Brand Journey is dedicated to everyone who has an idea and doesn’t know what to do next. Whether you are about to start a new business but need a bit of clarity, or you already started a project but never worked on your brand. This program will help to understand what is your brand, your market, and your next steps.
During these 5 online group coaching sessions, you will explore the pillars of branding and marketing; understand the tools accessible out there and how to use them; learn some useful communication skills and techniques; and become familiar with the options available to you.
Ultimately our goal is to help you shift your focus to a different perspective and learn how to analyze your brand and your mission. Like in traditional therapy where you would reach the root of a problem and find a solution, with our Brand Therapy we will challenge your idea to create a consistency in your message and get you ready for the next step.
Groups will have a limited number of participants to guarantee a better learning experience.
Group Journey
What to expect
Our Group Brand Journey is dedicated to everyone who has an idea and doesn’t know what to do next. Whether you are about to start a new business but need a bit of clarity, or you already started a project but never worked on your brand. This program will help to understand what is your brand, your market, and your next steps.
During these 5 online group coaching sessions, you will explore the pillars of branding and marketing; understand the tools accessible out there and how to use them; learn some useful communication skills and techniques; and become familiar with the options available to you.
Ultimately our goal is to help you shift your focus to a different perspective and learn how to analyze your brand and your mission. Like in traditional therapy where you would reach the root of a problem and find a solution, with our Brand Therapy we will challenge your idea to create a consistency in your message and get you ready for the next step.
Groups will have a limited number of participants to guarantee a better learning experience.
Your Coach
Alessandro Spreafico is a creative entrepreneur and brand therapist who dedicated his career to filling the gap between idea and execution. Moving to New York from Italy in 2008, he founded Contaminate, an immersive art company working with top players in the New York art scene. From 2013 he branded and produced seven seasons of an innovative annual chamber music series called Arbor Music Series, partnering with Grammy-awarded musicians. He founded Brooklyn Dance Lessons, an innovative award-winning dance studio that set a new standard for dance studios in NYC.
For the past 15 years, Alessandro helped new and established businesses define their brand and understand how to approach the market. During his career he worked with multinational companies such as IBM, Mattel, and Coca-Cola (to name a few); he collaborated with the launch of nationally relevant nonprofits like The Brigid Alliance, and he coached several small businesses from the first steps until their first $1M. With this experience, he crafted an effective brand therapy program to successfully guide young and trained entrepreneurs through the new era of making business.