WHAT IS OUR
BRAND THERAPY?
COACHING & CONSULTING
Brand Therapy is a combination of coaching and consulting activities dedicated entirely to your brand. Whether you start a new business, go to the next level, or simply never had the chance to give enough time to do branding properly, Brand Therapy is what will help you to reorganize your ideas and understand what to do next.
THE PROCESS
Although it is often confused with brand identity or design, Branding is the process of understanding the inside of a brand and how to position it on the market. With Brand Therapy, we will try to identify what makes your brand different and how to shape it toward your goal.
THE GOAL
We aim to reach a solid and defined brand’s core and give you guidance on how to implement it into your communication.
WHAT IS OUR
BRAND THERAPY?
COACHING & CONSULTING
Brand Therapy is a combination of coaching and consulting activities dedicated entirely to your brand. Whether you start a new business, go to the next level, or simply never had the chance to give enough time to do branding properly, Brand Therapy is what will help you to reorganize your ideas and understand what to do next.
THE PROCESS
Although it is often confused with brand identity or design, Branding is the process of understanding the inside of a brand and how to position it on the market. With Brand Therapy, we will try to identify what makes your brand different and how to shape it toward your goal.
THE GOAL
We aim to reach a solid and defined brand’s core and give you guidance on how to implement it into your communication.
THREE WAYS TO
IMPROVE YOUR BRAND
01
SEMINARS
One of the in-person mini-seminars in Gowanus, Brooklyn, as part of the ‘Don’t Know Sh*t About It’ series, where we dive into the essentials of branding, how it fits into a modern business, and why it impacts every communication strategy. Sign up for one of the upcoming mini-seminars.
02
GROUP JOURNEY
A 5-week long group workshop that will change the way you think of your business. Through 5 group coaching sessions and 2 private meetings, we will help you and your peers to learn how to develop a solid branding strategy. Enroll in the next journey.
03
TAILORED BRAND THERAPY
8 private sessions fully dedicated to your brand. We will help you to understand the core of your brand, identify the strenghts, and define a strategy to help your growth. Schedule an explorative meeting with us.
THREE WAYS TO
IMPROVE YOUR BRAND
01
SEMINARS
One of the in-person mini-seminars in Gowanus, Brooklyn, as part of the ‘Don’t Know Sh*t About It’ series, where we dive into the essentials of branding, how it fits into a modern business, and why it impacts every communication strategy. Sign up for one of the upcoming mini-seminars.
02
GROUP JOURNEY
A 5-week long group workshop that will change the way you think of your business. Through 5 group coaching sessions and 2 private meetings, we will help you and your peers to learn how to develop a solid branding strategy. Enroll in the next journey.
03
TAILORED BRAND THERAPY
8 private sessions fully dedicated to your brand. We will help you to understand the core of your brand, identify the strenghts, and define a strategy to help your growth. Schedule an explorative meeting with us.
DON’T KNOW SH*T
ABOUT IT
Join us for Don’t Know Sh*t About It, a series of six engaging and down-to-earth mini-seminars designed to help business owners and budding entrepreneurs master the essentials of branding, marketing, and communication.
Over the course of six mini-seminars, we’ll dive deep into the critical aspects of building a successful business, from attracting ideal clients to navigating the confusing world of SEO, and knowing when it’s time for a brand refresh.
Each session offers practical insights, expert advice, and real-world strategies you can apply right away, no matter where you are in your entrepreneurial journey. Whether you’re just starting out or looking to elevate your business, these casual yet informative discussions will give you the tools and confidence you need to make impactful decisions.
Come ready to learn, ask questions, and connect with like-minded individuals tackling similar challenges.
Dec 5. SEO: Everyone Wants Me, No One Knows Why
SEO Basics for Local Businesses
Dec 17. Branding vs. Marketing?
Identifying Your Business Needs at Different Stages
Jan 7. My Product is Great, Why Aren’t People Buying?
Overcoming Common Customer Objections
Jan 21. Social Media is Free, Why Should I Pay for Ads?
Maximizing ROI with Paid Social Ads
Feb 4. Is It Time to Rebrand or Just a Marketing Tweak?
Identifying the Key Signs Your Business Needs a Brand Update
Feb 25. I Hate My Clients!
How to Attract Ideal Clients with Targeted Branding.
Your Therapist
Alessandro Spreafico is a creative entrepreneur and brand therapist who has dedicated his career to bridging the gap between vision and execution. After moving to New York from Italy in 2008, Alessandro founded Contaminate, an immersive art company that collaborated with leading figures in New York’s vibrant art scene. In 2013, he branded and produced Arbor Music Series, an innovative chamber music platform, partnering with Grammy Award-winning musicians for seven seasons. He later founded Brooklyn Dance Lessons, an award-winning studio that revolutionized the dance landscape in NYC.
With over 15 years of experience, Alessandro has helped both new and established businesses define their brands and develop successful market strategies. His diverse portfolio includes work with multinational giants such as IBM, Mattel, and Coca-Cola. He has also been instrumental in launching nationally recognized nonprofits like The Brigid Alliance and coaching small businesses from their inception to their first $1M in revenue. Drawing from this rich experience, Alessandro developed his brand therapy program, designed to guide entrepreneurs—whether seasoned or just starting—through the complexities of modern business.
ABOUT US
on fire is a tailored creative consulting and brand therapy service
carefully built for new ventures and established businesses.
with over 15 years of experience in marketing, management, and high-end creative event design, on fire offers a modern, all-in-one solution for business and branding consulting.